These days, there’s so much customer behavioral data being tracked and reported that it’s easy to become lost amidst the sea of information – instead, we’ve done the research for you and boiled down a few “top tips” to help you take action on some proven online strategies for your website!
1. Add video content to your Christmas website/landing pages
The statistic – Video content on websites increases conversions by up to 86% (EyeView)
It’s commonly known that putting videos on websites increases user engagement by up to 2 minutes, but its effect on conversion rates for sales can be a great addition to your Christmas campaign!
2. Engage in Search Engine Optimisation/Marketing
The statistic – 44% of online shoppers use a search engine to start their buying process. (Interconnected World: Shopping and Personal Finance)
Think of your website is like your physical storefront – even if you have a great store, if it’s situated where nobody can find it, you won’t get any customers! SEO/SEM will put you prominently on the front page of search engines when your customers look for your products, making it easy for them to buy from you.
3. Make sure your website is mobile responsive
The statistic – 40% of mobile consumers turned to a competitor’s site after a bad mobile web experience, and 57% wouldn’t recommend a business with a bad mobile site. (Google)
Perhaps worse than not being found at all is to lose a customer permanently. Particularly when people are in a rush, nothing is more frustrating for them to have to work to give you their custom. Sit down for 15 minutes and go over your new Christmas specials updates to make sure the pages look and function properly on mobiles!
4. Research your main competitors’ seasonal offers
The statistic – The average consumer consults 11 sources on the path to purchase. (Media Post)
It’s easier than ever before to purchase online, but that also means it’s equally easy to buy from someone else with a better offer. Luckily, it’s just as easy to find out what your competitors are up to so you can reach your target market more effectively – since you’re already reading this, open up a new browser window and head to Google!
5. E-mail out to your database
The statistic – Consumers who receive email marketing spend 83% more when shopping (iContact)
Built a new Christmas microsite, or a new landing page for your holiday specials? Let your database know – not only will it keep you top of mind for customers still in the research phase of their buying process, but statistics prove that it will increase how much they spend with you when they do end up making a purchase.
Need help with your online marketing this holiday season? Web Ignite’s got you covered – for more information, call or e-mail our friendly team!