For a long time now, it’s been standard practice to find a Contact Us section on a website, but there are still many websites that don’t feature a contact form.  But having this simple feature is actually much more important than many people give it credit for.

Website usability studies have shown that each successive step a customer needs to take to communicate with you drastically reduces the likelihood that they will end up doing so.  In other words, making it easier for customers to contact you means that they will contact you more.  Makes sense, right?

Instead of having your customers open up an e-mail client or pick up the phone to call you, having a method of contact right there on the page could mean the difference between fielding an enquiry or having a lead drop out of your sales funnel!