When it comes to Social Media Marketing, there are currently three major platforms everyone hears a lot about: Facebook, Twitter and Google+.  They’ve been around for a long time, there are ads and promoted tweets and posts and a myriad of ways to integrate them into your website, but what about the other social media networks?  In this article we’re going to go over the basics of Pinterest for businesses.

The image sharing platform is fast becoming one of the top online social networks.  Originally founded by ex-Facebook staff, its premise is that its users can “pin” images to their “board”, essentially creating collections of visual ideas, and more and more businesses are now using it to express their products’ benefits and the business’ expertise.  Pinterest is a powerful tool to connect with clients or drive sales for product-based businesses.  Not only can you show off your products to those actively looking, you can even include your price tag to prequalify customers before they ever reach your website to avoid timewasters.

To utilise Pinterest to enhance your business, it’s a good idea to make your website is Pin-friendly. This is to encourage consumers to engage with your company’s content. Having a “Pin it” button on your content (blogs, portfolios, galleries, product pages) enables customers to share your content on their Pinterest boards, much like sharing on Facebook or tweeting on Twitter.

For non-product based businesses, pinning pictures of your latest job or using humourous pictures to portray your depth of knowledge is an effective way to use Pinterest to increase social connectivity to your business and establish rapport and credibility.  

However you look at it, Pinterest is a growing social media network with millions of users – with a bit of creativity, you can reach out to these visually-driven customers, all looking for something amusing, glamourous, exciting.  The sky is the limit!