Do you remember the last time your company’s website design was refreshed? How about the last time your website’s content was updated? A recent survey has found that most websites are only updated quarterly, with the large majority only updated 1-3 times a year. It’s important to remember that building the website is only the beginning!
While it can be difficult to remember to update small details here and there as your business grows, maintaining your website can give you an edge over your competitors. With every day that your site sits idly, you run the risk of falling behind, while your competitors may be promoting new offers based directly on your business’ shortcomings, or improving their appearance to make yours seem outdated.
If it’s been a few years since you last checked your website, it may need an overhaul to bring it up to current standards. Here are a few quick tips to help boost your website’s performance:
- Make sure your content is readable on all devices, through responsive web design;
- Keep on top of your lead capturing by making sure your website features prominent contact forms;
- … and last but definitely not least, make sure you’re effectively tracking your viewer’s behaviour via analytics data so you can keep improving your website!