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In my 10+ years in digital marketing strategy, I’ve seen many businesses who have established their core marketing offline, using their Facebook page as their “official website”. If this sounds [...]

The end goal of most service and product-based websites is to have the visitor complete a valuable action.  Whether it’s booking an appointment, buying a product, or signing up for your monthly [...]

It’s January, 2015.  Game time.  You know your website is beginning to date, or you know it can be performing better – now is the time to look at your website and reflect on whether or not [...]

It can be a rather bewildering experience – you sit down for a weekend and put a lot of hard work into creating your latest email campaign, writing content, designing graphics, and finally [...]

Do you remember the last time your company’s website design was refreshed?  How about the last time your website’s content was updated?  A recent survey has found that most websites are only [...]

There was a time not so long ago when most people would shop at their local retail store. Then with the rise of the Internet, soon came the rise of online shopping. Fast forward to present day [...]

The new year is upon us, and like the start of every year, we return from our holidays refreshed and ready to excel! In true Web Ignite fashion, what better way to prepare for 2014 than look at [...]

We get asked about wish lists a LOT, especially as we head into Christmas – do they really do anything to increase sales; won’t it just lengthen the process between browse to purchase; wouldn’t [...]

These days, there’s so much customer behavioral data being tracked and reported that it’s easy to become lost amidst the sea of information – instead, we’ve done the research for you and boiled [...]

So you’ve built a fantastic new website, it’s picking up steam and you’re starting to get some traffic coming through, maybe your sales reps are getting some more calls than before… What [...]